Our approach is simple: we let cattle be cattle so that nature can work its magic. It’s our recipe for 100% grass-fed organic ground beef that tastes great on your plate—and feels good on your conscience.
Our cattle graze on organic pasture, never receiving antibiotics or added hormones.
Cattle are free to roam the grassy plains of South America, grazing whenever they choose.
Our beef is made with respect for the animals, the land and the local ranchers.
Our grass-fed beef is exceptionally rich in protein, vitamins and minerals like iron.
Our story begins at the source—in Uruguay, a small South American country that’s big on beef. With verdant flatlands, fertile soil and mild climate, it’s the ideal location for raising grass-fed cattle, giving them year-round access to over 47,000 square miles of pasture.
Cattle are king here, and the local ranchers—or “gauchos”—treat them as such according to deep agricultural traditions that set high standards for beef.