Effective Date: January 1, 2012
Last Updated: February 06, 2023
National Beef® Packing Company LLC (“National Beef”, “we”, and “us”) is committed to safeguarding your privacy on our websites (each a “Site,” or collectively “Sites”). This Privacy Policy does not apply to products or services provided, or information obtained, other than through the Sites. Please read the following policy to understand how we collect, use, disclose, and protect your personal information. National Beef may modify this policy from time to time by posting a revised policy on the Site. Our Privacy Policy includes an “effective” and “last updated” date. The effective date refers to the date that the current version took effect. The last updated date refers to the date that the current version was last substantively modified. Please keep in mind that some of the services mentioned specifically in this policy may not be available on our Sites at this time.
What Personal Information Does National Beef Collect?
National Beef may collect the following categories of personal information through the Sites. "Personal Information” generally refers to any information that can be linked to an identified or identifiable person.
Account Registration
When you register as a customer using our Account Interface, we collect your account number, password, and your email address. In order to receive certain services, we may additionally request your name, postal address, phone number, or other information relevant to your use of the Site. We also collect information relating to the actions that you perform while logged into your account.
Browsing Activity and Website Usage
We use technology to monitor how you interact with our Sites. This may include which links you click on, or information that you type into our online forms. This may also include technical information about your device such as operating system, browser information, Universal Device Identifiers (UDID), Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors, and similar information. We have an interest in understanding how you interact with our Sites to better improve them, to understand your preferences in order to select offerings that you might find most useful, and to provide advertising. We also have an interest in detecting and preventing fraud. Please see the Your Choices section below for more information on how you can opt-out of interest-based advertising.
Mailing List
We collect your email address and postal address to send marketing and promotional materials including information relating to our products, services, sales, or promotions , or those of our business partners.
Support/Feedback
If you provide us feedback or contact us for support, we will collect your name and e-mail address, as well as any other content that you send to us, in order to reply. If you contact National Beef, we may keep a record of that correspondence.
Surveys
When you participate in a survey we collect information that you provide through the survey. If the survey is provided by a third party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information.
In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources.
How Does National Beef Use Personal Information?
National Beef’s primary goal in collecting information is to improve the Sites and provide the user with the best possible experience on the Sites. For example, by using the information collected, we are able to provide you with an easy-to-use and readily available forum to access your National Beef account information. We will also use your personal information to send electronic notices to you and notify you of other products or services available from National Beef and its affiliates.
In addition to the purposes and uses described above, we use information in the following ways:
How Does National Beef Disclose Personal Information?
In addition to the specific situations discussed elsewhere in this policy, the following describes the situations where your information may be disclosed to third parties:
How Does National Beef Disclose Personal Information?
In addition to the specific situations discussed elsewhere in this policy, the following describes the situations where your information may be disclosed to third parties:
Your Choices
Aggregated Data
We may perform research on our Site users’ demographics and behavior based on the information provided to us upon registration, gathered from transaction activity, from our server log files or from surveys. This research may be compiled, analyzed or sold on an anonymized and aggregated basis, which does not include information identifying an individual person. National Beef may share this anonymized and aggregated data with business partners, prospective partners, or other third parties.
How We Protect Personal Information
No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts designed to protect your personal information from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of a breach to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.
Our Site permits you to create an account. When you do, you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account. Remember to sign out of your National Beef account and close your browser window when you have finished your work.
Contact Information
If you have any questions, comments, or complaints concerning our privacy practices please contact us at the appropriate address below. We will attempt to respond to your requests and to provide you with additional privacy-related information.
P.O. Box 20046
Kansas City, Mo 64195-0046
Telephone: 1-800-449-2333